Senator
Research
ACADEMIC EXPERIENCE
Teaching Assistant Spring 2018 -
RCS 441 Branding
RCS 210 Introduction to Retail Management
RCS 410 Retail Strategies
RCS 150 Retail Software Applications
RCS 412 Digital Retailing
RCS 425 Retail Category Management
RCS 421 Global Retailing & Sourcing
RCS 341 Consumers in the Global Marketplace
Department of Retail, Hospitality and Tourism Management, University of Tennessee Spring 2018
Research Assistant
Assistant to Dr. Yoon, conducted systematic literature review
Department of Clothing and Textiles, Kyung Hee University Spring - Summer 2014
Research Assistant
Assistant to Professor Mi Sook Kim, conducting primary and secondary source research.
Organized and categorized the research sources
TEACHING EXPERIENCE
Teaching RCS 150 (Retail Software Applications) Course Fall 2020
Virtual Vol Bootcamp Summer 2020
Online teaching and learning
Teaching Preparation Seminar Summer 2019
BUAD 583
Guest Lecture
Consumer Geographics of South Korea Spring 2020
Excel Advanced Functions Spring 2020
Store Layout, Design, and Visual Merchandising Fall 2019
Instagram Influencer Marketing: Group Purchase in South Korea Spring 2019
International Business Training Institute, Seoul, Republic of Korea Fall Winter 2015
Lecturer
Prepared lectures about sewing skills and basic patterns of skirt, jacket, pants, and dress
Taught each student during lecture
Education
Ph.D. in Retail, Hospitality, and Tourism Management
University of Tennessee, Knoxville, TN
Expected graduation, December 2021
Master of Science in Clothing and Textiles February 2016
Kyung Hee University, Seoul, Republic of Korea
Thesis title: “Influences of Perceived Mobile Apps Benefits and Apparel Shopping Orientation on Switching Behavior to and Satisfaction with TV Home Shopping Mobile Apps”
Advisor: Professor Mi Sook Kim
Bachelor of Science in Clothing and Textiles February 2014
Kyung Hee University, Seoul, Republic of Korea
Professional Service
- Field Experience
Lee Trade Co., LTD, Seoul, Republic of Korea June 2015
Assistant of Research and Development Department
Categorized and organized samples of woven and knitwear products by brands
Visited fabric and printing factories via condition inspection
Shot photos of samples of the clothes and categorized them
Made Excel charts of product quantity, price, and fabric components for export to American fashion buyers
Paris Baguette, Seoul, Republic of Korea Fall - Winter 2014
Store Assistant
7-Eleven, Seoul, Republic of Korea Spring - Summer 2012
Store Assistant
- Other Field Experience
Tutoring middle school level math, Seoul, Republic of Korea 2014 - 2016
Tutor
Lotte Card Green Market, Seoul, Republic of Korea Summer 2011
Telemarketer
SERVICE
Garth Brooks Soundcheck, Volunteer, Knoxville, TN November 2019
International Textile and Apparel Association Bazaar Volunteer, Vegas, NV October 2019
Service Work at International Textile and Apparel Association, Registration
Staff, Vegas, NV October 2019
RCS Alumni’s Presentations of Your Future in Retail Staff, Knoxville, TN October 2019
Mentor for a new grad student Fall 2019
Southeastern Graduate Research Consortium Student Staff, Knoxville, TN February 2019
Departmental Fundraiser Event, Knoxville, TN April 2018 & 2019
Checked attendees’ numbers for auction and guided them to receive their goods
RHTM Great Smoky Mountain Food Days data collection, Knoxville, TN September 2018
Awards and Recognitions
Maralee Garland Fellowship Quasi-Endowment, The University of Tennessee, Knoxville, TN 2020
One-time $500 Stipend Award for Completing the Virtual Vol Bootcamp, The University of Tennessee, Knoxville, TN 2020
Excellent Treatise Poster, The Costume Culture Association, Seoul, Korea 2016
Research Assistant Scholarship, Kyung Hee University, Seoul, Korea 2014
National Scholarship, Korea Student Aid Foundation, Daegu, Korea 2012
Friendship Scholarship, Kyung Hee University, Seoul, Korea 2012
International Training Program, Kyung Hee University, Seoul, Korea 2012
Excellence Award, Kyung Hee University, Seoul, Korea 2012
Bright Society Scholarship, Kyung Hee University, Seoul, Korea 2010-2011
Superiority Scholarship, Kyung Hee University, Seoul, Korea 2010 & 2012-2013
Publications
Publications in Referred Journals
Childs, M., Gokcecik, E., Yoon, B., & Lee, B. (In Press). The Growing Business of Slowing Down: Understanding the Slow Movement in Retail, Hospitality, and Tourism. Journal of Brand Strategy.
Jia, Y. B., Lee, B., & Kim, M. S. (2019). A Study of Influencing Factors on Korean SPA Brand Assets for the Chinese Market. The Research Journal of the Costume Culture, 27(3), 206-221. Doi:10.29049/rjcc.2019.27.3.206
Lee, B., & Kim, M. S. (2016). A Study on the Factors Influencing Switching Behavior to and Satisfaction with Home Shopping Mobile Apps. The Research Journal of the Costume Culture, 24(5), 544-560. Doi:10.7741/rjcc.2016.24.5.544
Manuscripts in Development
Lee, B., & Childs, M. Cross-culture effects of model skin tone in beauty advertising. Manuscript development stage.
Frankel, S., Jones, D., & Lee, B. Pack your Camera: The serious Leisure of Social Media Travel an Instagram Jetsetter and Leisure Case Study. Targeting Journal of Hospitality Marketing & Management. Manuscript development stage
PRESENTATIONS
Referred International/National Research Presentations
Frankel, S., Jones, D., & Lee, B. (2020, February). Pack Your Camera: The Serious Leisure of Social Media Travel an Instagram Jetsetter and Leisure Case Study. ICHRIE-SECSA, Auburn, AL.
Lee, B., Ha, S. (2019, October). Consumer Evaluation of Mobile AR Applications for Shopping: Focusing on 3D Authenticity. International Textile and Apparel Association. Las Vegas, Nevada, USA.
Lee, B., Childs, M. (2019, October). Ideal Beauty Standards: A Preliminary Analysis of Ethnicity and Skin Tone Features. International Textile and Apparel Association. Las Vegas, Nevada, USA.
Lee, B., Kim, M. S. (2016, April). A Study on the Factors Influencing Switching Behavior to and Satisfaction with Home Shopping Mobile Apps. The Costume Culture Association. Seoul, Republic of Korea.
Lee, B., Kim, M. S. (2016, April). The Mediating Effects of Perceived Mobile Apps Benefits on the Relationship Between Customers' Innovativeness and Switching Intention to TV Home Shopping Mobile Apps. The Costume Culture Association. Seoul, Republic of Korea.
Lee, B., Kim, M. S. (2015, October). Switching Intention to Mobile Apps and Perceived Usefulness of Them Depending upon Consumers’ Innovativeness When Purchasing Fashion Goods Sold in TV Home Shopping. The Korean Society of Clothing and Textiles. Seoul, Republic of Korea.
Non-Referred Research Presentations
Lee, B., Childs, M. (2019, February). Consumers’ Responses to K-Beauty Cosmetic Advertising. Southeastern Graduate Research Consortium. The University of Tennessee, TN, USA.